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The emerging system of social technologies carries the single greatest potential to enable a better future sooner. We call it the medium of change.

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New media leaders, meanwhile, such as Clay Shirky, suggest new management frameworks are needed by existing institutions so as to be able to accommodate the changes.
For SoCap09’s part, many attendees heading for San Francisco this week believe that there is emerging, already, a new “economy of integrity”—fueled by social media. “It’s like shoots growing out of the ground,” Greenblatt says. “It’s giving us different answers than the ones we’ve heard before to the questions we are facing” as a society. Think Zipcar, he says—the Netflix for cars
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