ChangeMedium - But the REALLY cool thing is that, because there...

The emerging system of social technologies carries the single greatest potential to enable a better future sooner. We call it the medium of change.

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But the REALLY cool thing is that, because there are now Lend4Health *lenders* and Lend4Health *recipients* on Twitter, they can follow each other, and they are! This completely changes the dynamic because there is no filter, there is no middle-man. The family can update the lender directly on the progress of their child’s health. The family can thank the lender directly for their loan. The lender can express their support and encouragement directly to the family. This adds an amazing dimension to the peer-to-peer lending experience, I believe, and it happened totally organically. It is still very new, but it seems like it could have some amazing effects. I mentioned this new Twitter experience to some people at Opportunity International, a 37-year old non-profit organization doing microloans for the developing world, and they were dumbfounded. One mentioned the incredible “power” that something like that could have in their organization if even 1/3 of their donors started interacting directly with 1/3 of their microfinance clients. It really brings out a brand new experience in terms of community-building, direct impact, crowd sourcing, peer-to-peer, trust, transparency, and reach.

— IGNITER » Twitter and the emerging medium for change -> “What are you doing?”

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